Didn't someone bet someone that they wouldn't be <$200?? No gimmicks here as they are using instant rebates. http://www.crutchfield.com/S-Ce2mRSHRVGY/cgi-bin/ProdView.asp?g=279850&I=052HDA2 5 free HD DVD's by mail as well. $100 further rebate if you buy a Toshiba HDTV to go with it making the player $100. Crutchfield says they will ship on 6/26 as they are backordered.