Sony Bullish On Blu-ray Sales, Other Categories 6/14/2007 New York ? Sony expects sales of Blu-ray players to expand by six to seven times in calendar year 2007 compared to last year. Randy Waynick, senior VP of home products division, said that last year the chain sold between 100,000 to 125,000 Blu-ray set-top players, not including PlayStation3 or Vaio drives. ?We see sales expanding at six to seven times that. [Blu-ray] only had a limited number of units available by the end of last year. We have ramped production and are ready for increasing demand.? And in software Waynick said Blu-ray software is selling ?three to one over HD-DVD.? Even though Toshiba has gained sales with a rebate, bringing its entry-level HD DVD deck down to $299, Waynick said, ?We feel the $499 [BDP-S300] Blu-ray player will be competitive and offer a great value.? During the Sony Executive Roundtable here Wednesday, both Waynick and Stan Glasgow, president of Sony Electronics were bullish on the company?s recent performance and future. Glasgow reported a 7 percent sales increase in the completed fiscal year ended March 31 in the United States for Sony Electronics. ?We are No. 1 in 19 categories and had an 18 percent share in the U.S. Or put it this way ? 18 cents of every dollar spent in CE in the U.S. is spent on Sony products.? He also said that in digital imaging Sony held the No. 1 spot for the first time in more than a year and that Sony HD camcorders and ?less expensive YouTube-type camcorders that are built to download? are proving to be popular. Glasgow said the Vaio computer line was ?very profitable by PC standards. We have completely embraced Blu-ray and HD with Vaio, introducing recently a $2,000 BRD enabled notebook.? Waynick reported that Sony was ?No. 1 in TV overall, No. 1 in units and dollars in LCD.? In summarizing the competitive battle between brands and HDTV formats, he expects it to ?transfer over? to the second half. Waynick predicted that screen sizes will get bigger and that consumers will want ?more personalization? illustrated by bezels that can be changed on HDTVs. ?We are doing this for the first time. We believe that it has to be more than just black. HDTVs are now a show piece in the home. Bravia is about technology and design.? Speaking of the Bravia brand, he noted, ?You will see more and more ?Bravia-ization? of our brand. See it on more displays and other products all across our line to emphasize the design, performance and quality of Sony.? And there were plenty of questions about the Sony Internet Video Link system that debuts in July and can stream content to a Bravia TV from the Web without a computer. While there was no further news on more content for Video Link, Waynick said that ?content is king? and that this is ?the beginning of a whole new definition of TV.? Glasgow noted, ?We wanted to keep it simple and that?s the approach we took with Video Link. A program may freeze on a PC, but it is not acceptable to have a freeze on a TV.? And he added, ?We don?t expect all of Bravia users to get Video Link but a certain percentage of early adopters will. This is the beginning of IPTV.?